Vitracom brings transparency to customer behaviour: Sensor operated people counting systems deliver objective data for determining visitor frequency and providing key figures for management. With the frequency data, customer flows in the entrance area can be followed, can be identified and conversion rates can be determined. They check product placements at the POS and determine target groups in terms of age and gender. They also form the ideal basis for improving customer service and efficient personnel deployment. The frequency measurement data also ensures that any advertising precisely reaches your target group. Vitracom is now entering new territory with the intelligent linking of frequency and WiFi data.
